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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: sales

Are you dropping the ball in the middle of your insurance sales funnel? Let’s talk about nurturing.

March 27th, 2017Posted by Aaron in sales

Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to sale. There’s almost always something in the middle of the sales funnel.

In between new lead and sale is nurturing. Nurturing keeps you top of mind, builds trust, and positions you to be the first choi…

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The Rule of Seven - How this old advertising adage helps you sell more insurance

February 28th, 2016Posted by Aaron in sales, social media, agentmethods

There’s an old adage in marketing that a prospect needs to hear your marketing message or get exposure to your brand seven times before they’re convinced to take action. In other words, repetition doesn’t just work, it’s a requirement.

This is why Geico spends more than $500 million annually, mostly to repeat their name and the phrase “15 minutes can save you 15%” (even if they often can’t save a dime). To get an idea of j…

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Using your website to close phone sales – A picture or chart is worth a 1000 words

November 12th, 2010Posted by akassover in insurance, Sales

We’ve all heard the expression that a picture is worth a 1000 words. That is especially true when explaining insurance, comparing different plans or updates to existing plans.

Recently, one of our agents took that expression to heart and added a chart showing the upcoming changes to Medicare on his homepage. Now, when he talks to his customers or prospects on the phone, he simply asks them to go to the homepage of his website and walks them through the changes they need to con…

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What Insurance Agents can Learn from Phishing Websites

May 6th, 2010Posted by akassover in Insurance Agent Websites, Sales

“I’ve had a terrible day. I did something really stupid this morning…”

That’s how the phone call from my dad began yesterday. It turns out during his morning email review, he received what he thought was a message from his bank asking him to update his account information. He clicked on the link, was taken to what he thought was the bank&…

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It all comes down to trust.

December 2nd, 2009Posted by akassover in Insurance Agent Websites, Sales

Your customers buy insurance from you because they trust you. They know that you will meet their needs, act in a professional manner, and give them the attention and service they want. If a prospect doesn’t trust you, they aren’t going to buy from you. Sales, in a sense, is the process of developing enough trust with your prospects to ensure they will turn to you when they have an insurance need.


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