November 23rd, 2015Posted by Aaron in websites, analytics
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
— John Wanamaker, Department Store Owner (1838 - 1922)
We know the feeling - marketing can be a bit of a mystery. When you launch a direct mail campaign or email blast, more often than not you are left wondering: did it get opened, did it connect, will it create leads? There are plenty of tools, such as Google Analytics, that try to you get details of what’s …
November 10th, 2014Posted by AgentMethods in Insurance Agent Websites, Analytics
Here is the problem with not using analytics to analyze who is visiting your insurance website…
Your advertising budget is like a large ocean going vessel, laden with valuable cargo, with a first class Captain, a wonderful crew, and every modern convenience assuring fast delivery in a timely manner. But, the ship has no Navigational Charts.